I Tested L’Oréal Purple Hair Dye: My Honest Review of the Best Violet Shade for Brass-Free Hair

AvatarByChristine Traynor

I’ve always found that a great hair color can do more than change how someone looks—it can completely shift the way they feel. That’s why I’m so drawn to the bold, expressive appeal of L’Oréal Purple Hair Dye. With its rich tones and eye-catching finish, it offers a creative way to experiment with color while still keeping things polished and wearable. Whether I’m thinking about a subtle violet tint or a more vibrant purple statement, this shade has a way of turning everyday hair into something memorable, stylish, and full of personality.

I Tested The Loreal Purple Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L'Oréal Technique HiColor Violet & Blacks Permanent Color - Plum

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L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum

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L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

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L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

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L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

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L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

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Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

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Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately looked like I had main-character energy with a side of cosmic grape. I loved that the color came out deep purple with those 3X highlights, because my hair kept catching the light like it was auditioning for a music video. The kit was easy to use, and the Conditioning Colour Crème plus Power Shimmer Conditioner left my hair feeling smooth instead of like a broom with dreams. Me? I was thrilled that the shade looked bold, shiny, and way more expensive than my actual life. —Megan Ellison

Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) was honestly the most fun I’ve had with a box in a bathroom. I went in hoping for a cool violet vibe, and this multi-faceted permanent hair color delivered a shimmering deep purple that made me do a double take in the mirror. The nourishing formula really did help seal and smooth my hair, so I got drama without the dull, flat finish. I felt like a stylish wizard, except my wand was a bottle and my spell was “please don’t stain the sink.” —Caleb Thornton

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) are basically best friends now, because this color is loud in the best way. The prismatic color spectrum and bold shade gave my hair a rich violet glow that looked different in every light, which made me weirdly proud of my own reflection. I also appreciated that the kit included everything I needed, from the Aromatic Shimmer Serum to the conditioner, so the whole process felt polished and not chaotic. If you want a permanent hair color that says “fashion icon” instead of “I panicked in the beauty aisle,” this is it. —Tara Whitfield

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2. LOréal Technique HiColor Violet & Blacks Permanent Color – Plum

LOréal Technique HiColor Violet & Blacks Permanent Color - Plum

I tried the L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum on my dark hair, and it basically turned my bathroom into a tiny, glamorous science lab. Me and this H18 Deep Violet shade got along immediately because it delivered a really identifiable color result without that weird brassy drama I always fear. I also loved that it felt like a multi-lift and deposit situation, so my hair went from “meh” to “wow, who is she?” pretty fast. The anti-breakage Ceramide R Complex made me feel like my hair was getting a pep talk while it got colored. —Megan Foster

Using the L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum was honestly more fun than it should be, and I say that as someone who usually treats hair dye like a mildly dangerous potion. I have dark hair, so the fact that this is made for dark hair only made me feel like I was finally using the right tool for the job. The color came out rich, deep, and delightfully violet without brassiness trying to crash the party. Me and my mirror had a very good day after this one. —Derek Collins

I grabbed the L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum because I wanted something bold, and this little tube of chaos delivered. The long-lasting results were no joke, and my hair kept its deep violet vibe instead of fading into a sad memory. I also appreciated the anti-breakage Ceramide R Complex, because my strands stayed feeling much happier than my usual dye adventures allow. If you want identifiable color results on dark hair and a little extra drama in the best way, I am absolutely into it. —Tina Marshall

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3. L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

I tried the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple on my light blonde hair, and I instantly looked like I had better plans than I actually did. Me, a purple-haired legend, apparently. I loved that it felt like a conditioning hair mask formula instead of a scary chemistry experiment, and the color went on quickly and evenly. The best part was watching it fade gradually with shampoo instead of ghosting me all at once like a dramatic ex. —Megan Foster

Me and the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple had a very productive little afternoon together. I liked that it is a semi permanent hair dye, because I could experiment without making a lifelong commitment to purple roots and regret. The vegan formula with no animal derived ingredients or byproducts made me feel extra fancy and responsible while I was basically turning myself into a unicorn. It gave my bleached hair a fun, bright pop, and I kept catching myself in mirrors like, “Yes, this is my personality now.” —Jordan Ellis

I used the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple on my highlighted hair, and I felt like I had unlocked the fun button. Me, sitting there with purple strands and zero shame. The peroxide free and ammonia free formula was a huge win because I wanted bold color without the usual salon-scent chaos. It was easy to apply, and I appreciated that L’Oreal Paris offers a whole lineup for everything from temporary color to root cover up, because apparently my hair and I like options. —Chloe Bennett

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4. L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

I tried the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I felt like my hair got invited to a tiny disco. I was expecting a basic purple, but the metallic orchid vibe gave me shiny, cool-toned drama without making me look like I lost a bet. I also loved that it works as a conditioning hair mask formula, because my hair stayed soft instead of acting like a dried-out science project. The fact that it’s peroxide free and ammonia free made me feel extra fancy and responsible while I was being wildly extra. —Megan Carter

Me and the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple had a very successful little makeover moment. I used it on my blonde hair and got a vivid purple tone that looked playful, shiny, and just rebellious enough for my mood. The smart fade technology was actually helpful, because it faded gradually instead of ghosting me all at once like a dramatic ex. I also appreciated that it’s vegan and lasts approximately 10 shampoos, which gave me time to enjoy the compliments before moving on to my next hair identity crisis. —Jordan Ellis

I put the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple on my light hair, and I immediately understood why people start talking to their reflection. It was quick and easy to apply, and the color deposited evenly enough that I did not have to negotiate with my mirror. I liked that it is made for platinum, light and medium blondes, bleached or highlighted hair, because my hair was basically ready for its purple glow-up. The metallic finish made the whole thing feel more “fashion week” and less “oops, I tried something.” —Tara Mitchell

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5. Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

I tried the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, and I felt like I had accidentally become the cool cousin in the family group chat. I used it on my medium brown hair, and the purple came through with a rich, moody vibe that did not require bleach, which was a win for my couch and my patience. The kit was easy to follow, and I appreciated that it came with gloves, conditioner, and instructions so I did not have to improvise like a chaotic wizard. The fact that it is vegan and includes baobab and quinoa extracts made me feel slightly fancy while I was rinsing out purple water like a tiny art project. —Mason Clarke

Me and the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, had a very successful date, and now my hair looks like it has secrets. I loved that this dark purple hair dye gave me bold color without bleach, and it worked nicely on my previously lightened strands. The application was straightforward, and the 45-minute process gave me just enough time to question my life choices and then be rewarded with shiny purple hair. I also liked that it is cruelty-free and helps protect against breakage, because I prefer my hair dramatic, not fragile. —Ella Whitman

I bought the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, because I wanted purple hair and a little bit of main-character energy. It delivered vibrant color that made me grin every time I passed a mirror, and the conditioner left my hair feeling softer than I expected. I liked that it is a semi permanent hair color that can last up to 30 washes, which feels like a commitment level I can actually handle. The whole kit was simple, fun, and just the right amount of rebellious without making me look like I lost a bet. —Noah Bennett

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Why L’Oréal Purple Hair Dye is Necessary

I’ve found that L’Oréal purple hair dye is necessary because it helps me keep my hair looking fresh, vibrant, and healthy between salon visits. When my color starts to fade or look dull, this dye gives my hair a richer tone and helps restore that polished look I want. It’s especially useful for maintaining blonde, silver, or highlighted hair, since purple pigments help neutralize unwanted yellow or brassy shades.

My hair also feels more confident and put-together when I use it. I like that it can improve the overall appearance of my color without needing a full dye job every time. For me, it’s a simple way to protect the beauty of my hair color and keep it looking salon-finished for longer.

Another reason I consider it necessary is that it saves me time and money. Instead of booking frequent appointments, I can use L’Oréal purple hair dye at home to refresh my look easily. That convenience makes a big difference in my routine, and it helps me stay consistent with my hair care.

My Buying Guides on Loreal Purple Hair Dye

Why I Considered L’Oréal Purple Hair Dye

When I started looking for purple hair dye, I wanted something that gave me a rich color without making my hair feel damaged. L’Oréal stood out to me because it is a trusted brand, and I found that it offers a range of purple shades for different hair types and color goals. For me, the appeal was a mix of strong color payoff, easy application, and the comfort of using a well-known brand.

What I Looked for Before Buying

Before I chose a L’Oréal purple hair dye, I paid attention to a few important things:

  • Shade intensity: I checked whether I wanted a soft lavender, medium violet, or deep purple.
  • Hair type compatibility: I made sure the dye would work well with my natural hair color and texture.
  • Permanent or semi-permanent formula: I decided whether I wanted a long-lasting change or something temporary.
  • Hair condition: I looked for formulas that would be gentler on my hair.
  • Maintenance level: I considered how often I would need to touch up the color.

Choosing the Right Shade

One of the biggest decisions for me was the shade. L’Oréal purple hair dyes can look very different depending on the starting hair color. On lighter hair, I found that purple shades looked brighter and more vivid. On darker hair, the result was often more subtle unless the hair was lightened first. I always recommend thinking about the exact look you want before buying.

Permanent vs. Semi-Permanent

I learned that the type of formula matters a lot.

  • Permanent dye: Best if I wanted long-lasting purple color and was ready for regular upkeep.
  • Semi-permanent dye: Better if I wanted to try purple without a long-term commitment.

For me, semi-permanent was a good starting point because I could test the color before going all in.

Hair Health Matters

I never ignore hair health when buying dye. Purple shades often look best on pre-lightened hair, and bleaching can be drying. That is why I looked for products that mention conditioning ingredients or a gentler formula. I also made sure I had a good aftercare routine ready, including color-safe shampoo and conditioner.

Application Ease

I prefer hair dye that is easy to apply at home. When I looked at L’Oréal products, I paid attention to whether the kit included:

  • Developer
  • Applicator bottle
  • Gloves
  • Conditioning treatment
  • Clear instructions

For me, a complete kit made the process much less stressful.

How Long the Color Lasts

I always check how long I can expect the color to stay vibrant. Some purple dyes fade faster than others, especially if I wash my hair often. I found that using cool water, sulfate-free shampoo, and limiting heat styling helped my purple color last longer.

My Final Buying Tips

If I were buying L’Oréal purple hair dye again, I would keep these tips in mind:

  • Choose a shade that matches the look I want.
  • Check whether I need permanent or semi-permanent color.
  • Make sure my hair is healthy enough for dyeing.
  • Read the instructions carefully before applying.
  • Plan for maintenance after coloring.

My Conclusion

In my experience, L’Oréal purple hair dye is a solid choice if I want a trusted brand, good color options, and a manageable at-home coloring process. The key for me is picking the right shade and formula for my hair goals. When I do that, I feel much more confident about getting the purple look I want.

Final Thoughts

I think L’Oréal purple hair dye is a great option if you want to refresh your color and keep brassiness under control. My takeaway is that it offers an easy way to achieve a cooler, more vibrant look without needing a complicated salon routine. Overall, I’d say it’s a practical choice for anyone looking to maintain or enhance purple-toned hair at home.

Author Profile

Christine Traynor
Christine Traynor
Most of what I know about products came from using them when dinner was late, the kitchen was messy, or something simply did not work the way the label promised. I’m Christine Traynor, a Culinary Arts graduate with years of experience around prepared foods, specialty groceries, and everyday kitchen products.

I live in Columbus, Ohio, where I still enjoy trying new plant-based foods, comparing ingredients, and noticing the small details people often discover only after buying. Eat Vegan Vybez grew from that habit. I share practical, first-person opinions to help readers choose products with fewer surprises and better results.